Posted by: bkivey | 8 October 2010

Ad Dissonance

Like a lot of guys, I enjoy watching live sports; this is in fact the reason I justify paying for cable. And while watching said sporting events I can reasonably expect certain types of ads. Cars and beer; certainly, financial institutions and restaurant chains, maybe some travel ads. What I don’t expect to see during sporting events featuring men doing manly things are ads for feminine products. Especially products designed to alleviate symptoms of a natural part of women’s lives of which most men would rather remain willfully ignorant. Yet there they are, thrown up in our faces while we’re discussing how a pitcher is going to get through the lineup.

Some might say that it’s a small step from ads pitching products to alleviate male ‘performance’ problems to ads for female conditions, and I would say there’s some truth in that; not that I’m particularly enamored with male ‘performance’ ads, either. But at least those ads are of a piece with other male-oriented ads aired during male-oriented sporting events. I’ve noticed that ads for feminine products are generally confined to baseball games, which is in keeping with the demographics of the viewing audience. While there are female fans of every sport, of the traditional male-oriented sports baseball probably has the greatest percentage of female fans: I gained my appreciation of  baseball from my mother. Still, unless I’m watching figure skating, gymnastics, the WNBA, or the LPGA, I’d rather not know from feminine products.

Joke O’ The Day

A manager, computer programmer, and an engineer were in a car traveling through the mountains. The brakes failed on a steep hill, and after a few harrowing minutes they eventually came to a stop at the bottom. Shaken, all three got out of the car to discuss the situation.

The manager suggested that they needed to call a meeting, define metrics, and develop an action plan to address the problem while maintaining the view from 30,000 feet.

The engineer disagreed, suggesting that they disassemble the brake system, isolate the fault, and fix the problem.

“You’re both wrong,” the programmer said, “We need to drive the car back up the hill and see if it happens again.”

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